Your Destination for Summer Elegance

Embrace the Sun with Breezy Silhouettes

and Neutral Hues

Shop New In

Your Destination for Summer Elegance

Embrace the Sun with Breezy Silhouettes

and Neutral Hues

Shop New In

Your Destination for Summer Elegance

Embrace the Sun with Breezy Silhouettes

and Neutral Hues

Shop New In

The

London Shirt Dress

EcoVero Fiber: Green Elegance and Earth Protection

Wonderfully light and effortlessly graceful, the London Shirt Dress is crafted from eco-conscious EcoVero fiber, ensuring both ethical production and luxurious comfort. This biodegradable fabric drapes into a fluid silhouette, enhanced by a classic shirt collar and refined buttons.

Available in sophisticated midnight black and serene light khaki, the dress cinches at the waist for a tailored yet relaxed fit. Its minimalist design is thoughtfully detailed, making it versatile enough to pair with various wardrobe pieces. Style it with the Amora leather bag and chic sandals for a look that transitions seamlessly from day to night. Effortless yet refined, this dress is a staple for the modern, environmentally conscious woman.

TIMELESS ELEGANCE

Your Destination

For Soft Spring Silhouettes

Soak up the sun in relaxed forms and neutral colours.

Shop New In

TIMELESS ELEGANCE

Your Destination

For Soft Spring Silhouettes

Soak up the sun in relaxed forms and neutral colours.

Shop New In

TIMELESS

ELEGANCE

Your Destination For Soft Spring Silhouettes

Soak up the sun in relaxed forms and neutral colours.

Shop New In

THE POWER SUIT

Elevated tailoring to wear week to weekend.

Shop The Collection

Wonderfully soft and lightweight, our Willow Shrug is made from a blend of ethically sourced natural fibres; Tencel and merino wool. Both compostable and biodegradable, and thus giving back to nature at the end of it’s life cycle.

Designed with elegant drapes that form into tapered cuffs, it is detailed with silk along the sleeves. Minimal yet beautifully detailed. Style yours with almost any type of pant. Tencel’s quick drying properties keep your skin cool and dry, making it perfect to also match over your gym fit.

Shop Now

EcoVero Fiber

Wonderfully light and effortlessly graceful, the London Shirt Dress is crafted from eco-conscious EcoVero fiber, ensuring both ethical production and luxurious comfort. This biodegradable fabric drapes into a fluid silhouette, enhanced by a classic shirt collar and refined buttons.

Available in sophisticated midnight black and serene light khaki, the dress cinches at the waist for a tailored yet relaxed fit. Its minimalist design is thoughtfully detailed, making it versatile enough to pair with various wardrobe pieces. Style it with the Amora leather bag and chic sandals for a look that transitions seamlessly from day to night. Effortless yet refined, this dress is a staple for the modern, environmentally conscious woman.

Shop Now

The

Willow Shrug

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LONDON_SHIRT_DRESS(Khaki).jpg__PID:26960171-a40e-4be0-9f93-c7c6b362ed8cDSC_2936_web.jpg__PID:a36ca800-7c0a-4033-9cec-935682886963
WILLOW(Shrimp).jpg__PID:a667f4a9-7192-4e00-bf8d-7f89f3254cfb

Shop Cream

WILLOW(BLK).jpg__PID:a3a667f4-a971-42ce-803f-8d7f89f3254c

Shop Black

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WILLOW(BLK).jpg__PID:a3a667f4-a971-42ce-803f-8d7f89f3254cDSC_2936_web.jpg__PID:a36ca800-7c0a-4033-9cec-935682886963
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Shop Black

LONDON_SHIRT_DRESS(Khaki).jpg__PID:26960171-a40e-4be0-9f93-c7c6b362ed8c

Shop Khaki

EMBRACE NATURE'S SERENITY

In Nature Fabric

RELAX AND UNWIND

In Luxe Crisp Cotton

Designed with elegant drapes that form into tapered cuffs, it is detailed with silk along the sleeves. Minimal yet beautifully detailed. Style yours with almost any type of pant. Tencel’s quick drying properties keep your skin cool and dry, making it perfect to also match over your gym fit.

With The

AMELIA CARDIGAN

&

ALFIE TOP

With The

Jamie Top

&

Hanna Culotte

The Amelis Cardigan

Elevate your wardrobe with the sophisticated Amelis Cardigan, a luxurious blend of style and eco-conscious craftsmanship. Crafted from the finest ethically sourced yarns, this cardigan offers an exquisite softness and superior comfort, making it a timeless addition to any discerning wardrobe.

The Amelis Cardigan features a refined open-front design, complemented by delicate ribbed cuffs and hem that add a subtle touch of elegance. Its versatile hue makes it an effortless layering piece, perfect for both casual and formal ensembles.

Embrace the understated luxury of the Amelis Cardigan, and pair it with tailored trousers or a sleek dress for a polished, yet relaxed look. This piece not only embodies RURI’s commitment to sustainable fashion but also elevates everyday style to new heights of sophistication. Experience the perfect harmony of comfort, elegance, and sustainability with the Amelis Cardigan.

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DISCOVER THE COLLECTION

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AMELIA CARDIGAN

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ALFIE TOP - FOREST GREEN

RELAX & UNWIND

In Luxe Crisp Cotton

Subtly textured and designed in voluminous airy cotton, our Jamie Top and Hanna culottes make a beautiful pairing. Hanna is detailed with a gathered drawstring waist and concealed pockets, that fall into floaty hems at the ankles. Offered in a light khaki and soft white.

Both are biodegradable in water and soil, making them less impactful on nature and utilise pre-consumer waste material.

The

Jamie Top

&

Hanna Culotte

The

Jamie Top

&

Hanna Culotte

Natural

&

Reusable

Natural

&

Reusable

EDITOR'S PICK

Sowtale's Saucer

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10 CORNER FLAT SAUCER

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26-PETAL ROUND SAUCER

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4-PETAL SMALL ROUND PLATE ON HIGH PLATFORM

Celebrate The
Festive Season

Sustainability

We invite discerning consumers to embrace mindful luxury. Invest in high-quality, sustainable attire—where true sophistication meets eco-conscious elegance.

Discover More

We encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!

Discover More

We encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!

Discover More

4th Anniversary

Thankful Weeks

18 Nov - 3 Dec