7th ANNIVERSARY
Bold Style
up to 50% off
Shop nowAt RURI, we craft high-quality, versatile clothing that embodies our dedication to sustainable and mindful living.
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MURRAY SWEATER - WHITE
MURRAY SWEATER - GREEN
Charlotte Cardigan
Presenting the Charlotte cardigan, crafted from upcycled Japanese Wool Jersey, featuring luxurious 100% wool for warmth and breathability. Its innovative reversible design allows for easy transitions between a slouchy oversized cardigan and a cozy pullover, both showcasing a flattering draped back and accented by a bold horn button. With striking chalk stripes and contrasted bias cut panelling, this piece is perfect for autumn!
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MURRAY SWEATER - WHITE
MURRAY SWEATER - GREEN
Your Destination for Summer Elegance
Embrace the Sun with Breezy Silhouettes
and Neutral Hues
Shop New InEach Garment Has a Soul.
At RURI, we believe that clothing isn’t just something you wear — it evolves with you. Every piece takes on a new life depending on your personality, lifestyle, and attitude. That’s what makes fashion truly personal.
Our designs embrace minimalism, comfort, and sustainability — timeless qualities that transcend age, profession, and trends. Whether you're bold or quiet, youthful or mature, every piece becomes uniquely yours.
We hope more people will come to understand:
Fashion doesn’t need to follow trends or borders.
True sustainability is found in simplicity, comfort, and inclusivity.
Because at RURI, we don’t just design clothes
—we champion individuality.
You wear the clothes. The clothes don’t wear you.
Our collection features refined, timeless designs made with luxurious, sustainable materials — from premium fabrics to upcycled textiles — so you can wear what you love, and believe in what you wear.
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MURRAY SWEATER - WHITE
MURRAY SWEATER - GREEN
TIMELESS ELEGANCE
Your Destination
For Soft Spring Silhouettes
Soak up the sun in relaxed forms and neutral colours.
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A REFLECTION ON MINDFULNESS
Spring Collection
DRESS YOUR VALUE | EXPRESS YOUR STYLE
Where Fashion Meets Storytelling and Sustainability
Iris x RURI
DRESS YOUR VALUE | EXPRESS YOUR STYLE
We're thrilled to introduce Bernie, our RURI ICON, embodying the essence of chic and sustainable fashion. With a passion for clean lines and a minimalist aesthetic, Bernie effortlessly combines tailored pieces with versatile basics. Her style reflects a commitment to intentional shopping, focusing on quality over quantity while embracing the beauty of adaptability.
Whether biking through the city or attending a casual gathering, Bernie’s looks are functional yet stylish, showcasing her unique self-expression. As a true advocate for sustainability, she inspires us to rethink our wardrobes and make mindful choices that honor both style and the environment.
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At the heart of RURI's designs lies a deep reverence for the natural world. We firmly believe that fashion can and should exist in harmony with the environment, which is why we prioritize the use of natural fibers like wool, Tencel, cotton, and silk in all our creations. These renewable resources form the foundation of our collections, ensuring a lesser negative impact compared to synthetic alternatives. In instances where natural fibers are not feasible, we turn to recycled and upcycled materials, such as our 'Hanna' culottes made from pre-consumer waste and dyed with non-hazardous chemicals, further reducing our energy consumption and carbon footprint. By embracing nature's gifts, RURI is committed to treading lightly on the earth and nurturing a sustainable future for all.
Shop NowEssential Matches
Instagram @bernie_teo
Shop Cream
Shop Black
EMBRACE NATURE'S SERENITY
In Nature Fabric
RELAX AND UNWIND
In Luxe Crisp Cotton
Shop Black
Shop Khaki
Designed with elegant drapes that form into tapered cuffs, it is detailed with silk along the sleeves. Minimal yet beautifully detailed. Style yours with almost any type of pant. Tencel’s quick drying properties keep your skin cool and dry, making it perfect to also match over your gym fit.
With The
Jamie Top
&
Hanna Culotte
Murray Sweater & Mason Skirt
Discover the epitome of elegance and sustainability with our Murray Sweater and Mason Silk Skirt. The Murray Sweater, a classic cotton V-neck, effortlessly transitions from day to night with its deep ribbed hem, cuff, and gathered elbow details. Crafted from natural cotton fibers, it is biodegradable and dyed with non-hazardous chemicals, reflecting our commitment to sustainability.
The Mason Silk Skirt is a whimsical masterpiece, featuring accordion pleats that create fluid movement and a luxurious silk lining that enhances the transparency of the hem. Made from natural silk fibers, this skirt is both luxurious and eco-friendly. Both pieces are crafted using pre-consumer upcycled materials and are manufactured with a reduced carbon footprint. Embrace the elegance of sustainable fashion with the Murray Sweater and Mason Silk Skirt, and make a statement that transcends trends.
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DISCOVER THE COLLECTION
MURRAY SWEATER - WHITE
MURRAY SWEATER - GREEN
Explore our Autumn collection of cardigans and sweaters. Crafted from soft, chunky gauge knit, these pieces are breathable in warmer weather and retain heat as temperatures fall. With elegant and cozy designs, they’re perfect for any occasion. Made from pre-consumer upcycled materials and dyed with non-hazardous chemicals, they feature a beautiful voluminous silhouette for a contemporary relaxed fit. Cardigans are the ideal layering piece—perfect over button-up shirts and under thicker outerwear on chilly days.
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Subtly textured and designed in voluminous airy cotton, our Jamie Top and Hanna culottes make a beautiful pairing. Hanna is detailed with a gathered drawstring waist and concealed pockets, that fall into floaty hems at the ankles. Offered in a light khaki and soft white.
Both are biodegradable in water and soil, making them less impactful on nature and utilise pre-consumer waste material.
Natural
&
Reusable
EDITOR'S PICK
Sowtale's Saucer
10 CORNER FLAT SAUCER
26-PETAL ROUND SAUCER
4-PETAL SMALL ROUND PLATE ON HIGH PLATFORM
Emma Cardigan
Made from 100% soft cotton knit, is the perfect layering piece for any season. The chunky gauge knit offers breathability for warmer days while keeping you cozy when temperatures drop. Designed for a relaxed fit, this contemporary long cardigan features large front pockets and stylish epaulettes at the shoulders. Crafted from natural fibers, this cotton cardigan is biodegradable in both water and soil, and it uses less energy in its production.
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Silk's sustainable journey begins with nature. Silkworms, the small creatures responsible for producing this luxurious fiber, primarily feed on mulberry leaves, which are abundant and renewable. Traditionally, the silk industry cultivates mulberry trees alongside silkworm colonies, enhancing the sustainability and eco-friendliness of this remarkable material.
The production of silk generally has a minimal environmental footprint. Silkworm farming requires less water and generates minimal waste compared to other textile processes. Additionally, sustainable silk is often produced without harmful chemicals, making it a safer choice for both consumers and the planet. This commitment to eco-friendly practices reinforces silk's status as a sustainable material.
One of the most compelling aspects of silk is its longevity. Silk products, such as scarves and garments, are renowned for their durability, often lasting for years or even decades with proper care. This resilience stands in stark contrast to fast fashion items made from synthetic materials, which quickly wear out and contribute to landfill waste. By investing in silk, consumers can reduce the need for frequent replacements, thereby lessening their environmental footprint and supporting eco-friendly practices.
Silk is also a versatile fabric suitable for year-round wear. Its natural temperature-regulating properties keep you cool in summer and warm in winter. This adaptability allows for investment in silk garments that transcend seasonal trends, further promoting sustainability and eco-friendliness by minimizing the need for constant wardrobe updates.
In summary, silk is more than just a luxurious fabric; it embodies an environmentally friendly and sustainable choice aligned with responsible consumption principles. With its natural origins, minimal environmental impact, durability, and versatility, silk stands as an excellent option for conscious consumers. When considering adding elegance to your wardrobe, remember that silk represents not only timeless beauty but also a commitment to sustainability and eco-friendliness.
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Celebrate The
Festive Season
Sustainability
We encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!
Discover MoreWe encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!
Discover More4th Anniversary
Thankful Weeks
18 Nov - 3 Dec