Plush and Snug

Soft Cashmere-Cotton Blend Offers Exceptional Comfort and Warmth

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MURRAY SWEATER - WHITE

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MURRAY SWEATER - GREEN

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MURRAY SWEATER - WHITE

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MURRAY SWEATER - GREEN

Your Destination for Summer Elegance

Embrace the Sun with Breezy Silhouettes

and Neutral Hues

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THE

ESME

EcoVero Fiber: Green Elegance and Earth Protection

Wonderfully light and effortlessly graceful, the London Shirt Dress is crafted from eco-conscious EcoVero fiber, ensuring both ethical production and luxurious comfort. This biodegradable fabric drapes into a fluid silhouette, enhanced by a classic shirt collar and refined buttons.

Available in sophisticated midnight black and serene light khaki, the dress cinches at the waist for a tailored yet relaxed fit. Its minimalist design is thoughtfully detailed, making it versatile enough to pair with various wardrobe pieces. Style it with the Amora leather bag and chic sandals for a look that transitions seamlessly from day to night. Effortless yet refined, this dress is a staple for the modern, environmentally conscious woman.

TIMELESS ELEGANCE

Your Destination

For Soft Spring Silhouettes

Soak up the sun in relaxed forms and neutral colours.

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THE POWER SUIT

Elevated tailoring to wear week to weekend.

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Fashion with Purpose

Eco-Conscious Dresses for Every Season's Style

Sustainable fashion offers stylish dresses for all seasons made from pre-consumer upcycled materials, significantly reducing waste.

These dresses utilize natural fibers like cotton and silk, ensuring biodegradability. The dyeing process employs non-hazardous, plant-based dyes, minimizing environmental impact and water usage. Energy-efficient production methods, powered by renewable sources, further reduce the carbon footprint.

Versatile designs allow for layering and year-round wear, while timeless styles ensure longevity beyond fleeting trends. Eco-friendly care instructions, such as washing in cold water and tumble drying on a low setting, help extend garment life and promote sustainability. This collection embodies both fashion and environmental responsibility.

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At the heart of RURI's designs lies a deep reverence for the natural world. We firmly believe that fashion can and should exist in harmony with the environment, which is why we prioritize the use of natural fibers like wool, Tencel, cotton, and silk in all our creations. These renewable resources form the foundation of our collections, ensuring a lesser negative impact compared to synthetic alternatives. In instances where natural fibers are not feasible, we turn to recycled and upcycled materials, such as our 'Hanna' culottes made from pre-consumer waste and dyed with non-hazardous chemicals, further reducing our energy consumption and carbon footprint. By embracing nature's gifts, RURI is committed to treading lightly on the earth and nurturing a sustainable future for all.

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RURI's Sustainable Naturals Collection

Cel-ine top - White
Celine Top - RURI
Celine Top - RURI
Cel-ine top - White
Celine Top - RURI
Celine Top - RURI

Cel-ine top - White

$1,130.00
Alfie Top - White
Alfie Top - White
Alfie Top - White
Alfie Top - White
Alfie Top - White
Alfie Top - White
Alfie Top - White
Alfie Top - White

Alfie Top - White

$655.00
Musetta Cashmere Sweater - Camel
Musetta Cashmere Sweater - RURI
Musetta Cashmere Sweater - RURI
Musetta Cashmere Sweater - Camel
Musetta Cashmere Sweater - RURI
Musetta Cashmere Sweater - RURI

Musetta Cashmere Sweater - Camel

$2,300.00
Reed Dress
Reed Dress
Reed Dress
Reed Dress
Reed Dress - RURI
Reed Dress
Reed Dress
Reed Dress
Reed Dress
Reed Dress
Reed Dress - RURI
Reed Dress

Reed Dress

$1,445.00
Frankie Vest - Navy
Frankie Vest - Navy
Frankie Vest - Navy
Frankie Vest - Navy
Frankie Vest - Navy
Frankie Vest - Navy

Frankie Vest - Navy

$1,210.00
Jodie Oversized Blazer - Navy
Jodie Oversized Blazer - Navy
Jodie Oversized Blazer - Navy
Jodie Oversized Blazer - Navy
Jodie Oversized Blazer - Navy
Jodie Oversized Blazer - Navy

Jodie Oversized Blazer - Navy

$2,769.00
Harper Pants - Navy
Harper Pants - Navy
Harper Pants - Navy
Harper Pants - Navy
Harper Pants - Navy
Harper Pants - Navy

Harper Pants - Navy

$1,990.00
Rosamund  Leather Bag - Black
Rosamund  Leather Bag - Black
Rosamund  Leather Bag - Black
Rosamund  Leather Bag - Black

Rosamund Leather Bag - Black

$2,475.00

RURI's leather bag x Jenny Brewer:
A Sustainable Leather Tote Celebrating Identity

A Sustainable Buffalo Leather Tote Designed by Artist Jenny Brewer. 

Born in Hong Kong, Jenny Brewer grew up immersed in the vibrant cultures of both Hong Kong and the United Kingdom, with an academic background in philosophy that deeply informs her artistic practice. Now based in London, Brewer balances a career in law with her creative pursuits, using her art to explore the nuances of identity, human expression, and the philosophical underpinnings of the self.

For this exclusive 100% natural buffalo leather tote, Brewer has applied her distinctive portraiture style, seeking to capture the essence of the wearer or a beloved individual. The inherent beauty and sustainable qualities of the buffalo leather provide the perfect canvas for Brewer's emotive and thoughtful designs, allowing you to carry a piece of her artistic vision with you every day.

Whether you choose to commission a custom portrait or select one of Brewer's pre-designed motifs, this Rosamund tote will become a cherished accessory that evolves alongside you, reflecting your own personal story and identity.

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The

Willow Shrug

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Shop Cream

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Shop Black

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EMBRACE NATURE'S SERENITY

In Nature Fabric

RELAX AND UNWIND

In Luxe Crisp Cotton

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Shop Black

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Shop Khaki

Designed with elegant drapes that form into tapered cuffs, it is detailed with silk along the sleeves. Minimal yet beautifully detailed. Style yours with almost any type of pant. Tencel’s quick drying properties keep your skin cool and dry, making it perfect to also match over your gym fit.

With The

Jamie Top

&

Hanna Culotte

Murray Sweater & Mason Skirt

Discover the epitome of elegance and sustainability with our Murray Sweater and Mason Silk Skirt. The Murray Sweater, a classic cotton V-neck, effortlessly transitions from day to night with its deep ribbed hem, cuff, and gathered elbow details. Crafted from natural cotton fibers, it is biodegradable and dyed with non-hazardous chemicals, reflecting our commitment to sustainability.

The Mason Silk Skirt is a whimsical masterpiece, featuring accordion pleats that create fluid movement and a luxurious silk lining that enhances the transparency of the hem. Made from natural silk fibers, this skirt is both luxurious and eco-friendly. Both pieces are crafted using pre-consumer upcycled materials and are manufactured with a reduced carbon footprint. Embrace the elegance of sustainable fashion with the Murray Sweater and Mason Silk Skirt, and make a statement that transcends trends.

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MURRAY SWEATER - WHITE

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MURRAY SWEATER - GREEN

Explore our Autumn collection of cardigans and sweaters. Crafted from soft, chunky gauge knit, these pieces are breathable in warmer weather and retain heat as temperatures fall. With elegant and cozy designs, they’re perfect for any occasion. Made from pre-consumer upcycled materials and dyed with non-hazardous chemicals, they feature a beautiful voluminous silhouette for a contemporary relaxed fit. Cardigans are the ideal layering piece—perfect over button-up shirts and under thicker outerwear on chilly days.

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Subtly textured and designed in voluminous airy cotton, our Jamie Top and Hanna culottes make a beautiful pairing. Hanna is detailed with a gathered drawstring waist and concealed pockets, that fall into floaty hems at the ankles. Offered in a light khaki and soft white.

Both are biodegradable in water and soil, making them less impactful on nature and utilise pre-consumer waste material.

THE ECO-FRIENDLY BEAUTY OF SILK 

A Sustainable Choice for Conscious Consumers

How we care
How we care.

Natural

&

Reusable

EDITOR'S PICK

Sowtale's Saucer

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10 CORNER FLAT SAUCER

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26-PETAL ROUND SAUCER

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4-PETAL SMALL ROUND PLATE ON HIGH PLATFORM

Emma Cardigan 

Made from 100% soft cotton knit, is the perfect layering piece for any season. The chunky gauge knit offers breathability for warmer days while keeping you cozy when temperatures drop. Designed for a relaxed fit, this contemporary long cardigan features large front pockets and stylish epaulettes at the shoulders. Crafted from natural fibers, this cotton cardigan is biodegradable in both water and soil, and it uses less energy in its production.

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Silk's sustainable journey begins with nature. Silkworms, the small creatures responsible for producing this luxurious fiber, primarily feed on mulberry leaves, which are abundant and renewable. Traditionally, the silk industry cultivates mulberry trees alongside silkworm colonies, enhancing the sustainability and eco-friendliness of this remarkable material.

The production of silk generally has a minimal environmental footprint. Silkworm farming requires less water and generates minimal waste compared to other textile processes. Additionally, sustainable silk is often produced without harmful chemicals, making it a safer choice for both consumers and the planet. This commitment to eco-friendly practices reinforces silk's status as a sustainable material.

One of the most compelling aspects of silk is its longevity. Silk products, such as scarves and garments, are renowned for their durability, often lasting for years or even decades with proper care. This resilience stands in stark contrast to fast fashion items made from synthetic materials, which quickly wear out and contribute to landfill waste. By investing in silk, consumers can reduce the need for frequent replacements, thereby lessening their environmental footprint and supporting eco-friendly practices.

Silk is also a versatile fabric suitable for year-round wear. Its natural temperature-regulating properties keep you cool in summer and warm in winter. This adaptability allows for investment in silk garments that transcend seasonal trends, further promoting sustainability and eco-friendliness by minimizing the need for constant wardrobe updates.

In summary, silk is more than just a luxurious fabric; it embodies an environmentally friendly and sustainable choice aligned with responsible consumption principles. With its natural origins, minimal environmental impact, durability, and versatility, silk stands as an excellent option for conscious consumers. When considering adding elegance to your wardrobe, remember that silk represents not only timeless beauty but also a commitment to sustainability and eco-friendliness.

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Celebrate The
Festive Season

Sustainability

We encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!

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We encourage consumers to shop less, more consciously and invest in high-quality, sustainable clothes. Being sustainable can be so stylish!

Discover More

4th Anniversary

Thankful Weeks

18 Nov - 3 Dec